Television Violence Essay -- essays research papers fc

Television violence and its effects on viewers has been a controversial issue for many years. Some viewers believe that there is an increasingly large amount of violence on television and this widespread public concern has "led to calls for stricter controls on the depiction of violence in programmes" (Gunter and McAleer 1990:92). Exactly how much violence is there on television though? Many cultivation theorists have studied this, acquiring data in the form of content analysis. They agree on a definition of a violent act, for example Gerbner in his study used the definition, "an overt expression of physical force against self or other, compelling action against ones will on pain of being hurt or killed, or actually hurting or killing" (Gunter and McAleer 1990:94). This is an objective definition that can then be used to count the number of violent acts in whatever is being observed. Halloran and Croll (1972) used this technique to establish the amount of violence on British television in comparison with that of American television. For one week in April 1971, they observed the news, fictional drama, current affairs and documentaries on BBC1 and ITV Midlands and counted the number of violent incidents using Gerbner’s definition of violence. It was found that on average, 56% of British programmes contained some violence with four incidents of violenc e per hour. This was in comparison with American television which contained some seven incidents of violence per hour and where it was considerably more prevalent than on British television (Gunter and McAleer 1990:97). Focusing now on British television and violence, we can analyse Guy Cumberbatch’s research on television violence in 1987. He looked at all types of television programme focusing on four separate weeks between May and September 1986. All four channels were reviewed, totalling 1412 hours of television (930 BBC programmes and 1146 ITV and channel four programmes). He found, using his own definitions of a violent act, that 30% of all programmes contained some violence with an average of 1.14 acts of violence per programme (Gross 1992:455). It was also found that there was much more violence on television after 9pm and that violence was rare in children’s television programmes other than cartoons. It has been questioned however whether the violence in cartoons should actually b... ...er factors have also shown to be influential in this cause and effect relationship between television violence and violent behaviour. Such factors as age, gender, parental influence and amount of viewing contribute to how influential television violence is on an individual’s behaviour. Findings are still however inconclusive in this debate, although a large proportion of the evidence does appear to strongly favour the hypothesis that viewing violence on television does have an effect on a viewer’s violent behaviour. As a Washington Post article states "the preponderance of evidence from more than 3000 research studies over 2 decades shows that the violence portrayed on television influences the attitudes and behaviour of children who watch it" (Oldenburg 1992 cited at http://maple.lemoyne.edu/~hevern/ericdig.html). Bibliography Condry, J. (1989): The Psychology of Television. New Jersey: Lawrence Erlbaum. Gross, R. (1992): Psychology: The Science of Mind and Behaviour. London: Hodder and Stoughton. Gunter, B. and McAleer, J. (1997): Children and Television. London: Routledge. Van Evra, J. (1990): Television and Child Development. New Jersey: Lawrence Erlbaum.

Organizational Buying Behaviour Essay

These are marketing intermediaries such as wholesalers and retailers who buy finished goods for resale at a profit. ? Government markets This comprises of national and local governments, seeking to provide the public with education, water, energy, national defense, road systems and health care. ? Institutional markets o Organizations that seek to achieve charitable, educational, community or other non-business goals make up institutional markets. o They include churches, hospitals, museums, libraries, universities and charitable organizations. 2. DIFFERENCES BETWEEN ORGANIZATIONAL AND PERSONAL BUYING. These can be compared on the unique characteristics of organizational buying. a) Business markets have fewer buyers than consumer markets. b) In business markets, there are a few large buyers c) There is close supplier-customer relationship in business market due to o Smaller customer base o Contracts go to suppliers who co-operate with the buyers on technical specifications and delivery requirements o Suppliers are expected to attend special seminars organized by buyers so as to be familiar with the buyers’ quality specifications. d) Geographically concentrated buyers ) Derived demand The demand for business goods is ultimately delivered from the demand for consumer goods f) Inelastic demand The total demands for industrial goods are not much affected by the changes in the environment. g) Fluctuating demand Demand for organizational goods tend to be more volatile than the demand for consumer products. o This is especially true for the demand of new plant and equipment o A giv en percentage increase in consumer demand can lead to a larger percentage increase in the demand for plant and equipment necessary for additional output. h) Professional purchasing Business goods are purchased by trained purchasing agents, who must follow the organizations, o Purchasing policies o Constraints o Requirements. i) Several buying influences o More people typically influence business buying decisions than in consumer buying decisions. o Buying committees consisting of technical experts and even senior managers are common in the purchase of major goods. j) Direct purchasing Business buyers often buy from manufacturers rather through intermediaries, especially those items that are technically complex and/or expensive. k) Reciprocity Business buyers normally buy from suppliers who buy from them. ) Leasing. o Many industrial buyers lease their equipment instead of buying it. o Advantages – Conserves capital – Gets sellers latest products – Receives better services – Gains some tax advantages. 3. BUYING SITUATIONS OR TYPES OF BUYING DECISIONS. Three types of buying situations have been identified; a) Straight Rebuy ? The purchasing department orders on a routine basis e. g. office suppliers. ? The buyer chooses from the suppliers on its approved list, giving weight to past satisfaction with the various suppliers. b) Modified Rebuy The buyer wants to modify the: – Product specification, Prices, – Delivery requirements and – Other terms This usually involves additional discussions and more participants on both the buyer and the seller’s side. c) New task Rebuy ? A product is being bought for the first time. ? The greater the cost and/or risks, the lager will be the number of decision participants and the greater their information gathering. The time take to make a decision also increases. ? This situation offers the marketer the greatest opportunity and challenge. ? The marketer tries to reach as many key buying influencers as possible and provides helpful information and assistance. Because of the complicated nature of selling, many companies are usi ng missionary sales force consisting of their best sales people. 4. BUYING ROLES/PARTICIPANTS IN THE ORGANIZATIONAL BUYING. I. e. the decision making unit (DMU) or buying centre. a) What is the buying center? It is composed of all those individuals and groups who participate in the purchase-decision process. It includes members of the organizations who play any of the following roles in the purchase-decision process. b) Buying roles i) Initiators – Those who suggest that an item be purchased – They may be users or other organizations. i) Users – Those who will use the product. – In most cases, they initiate the buying, write proposals and help define product specifications/requirements. iii) Influencers – Are persons who influence the buying decisions – They help define product specifications and provide information for evaluating alternatives. – Technical personnel are important as influencers. iv) Deciders Are the persons who have t he power to decide on product requirements and/or suppliers. v) Approvers Are the persons who must authorize the proposed actions of deciders or buyers. vi) Buyers Are persons with formal authority for selecting the supplier and arranging terms of purchase. vii) Gate-keepers Are persons who have the power to prevent information from reaching members of the buying center e. g. – Purchasing agents – Receptionists and – Telephone operators. They may prevent sales persons from talking to users or deciders. 5. BUYING DECISION PROCESS Eight stages in the buying decision process have been identified by marketers. These are described as:- i) Problem recognition The buying decision process starts when someone in the company recognizes a problem or need. This may arise from, ? Internal stimuli e. g. o The company decides to develop a new product and needs new equipment o There may be a machine break-down which may require replacement or new parts o Purchased material may turn out to be unsatisfactory and the company needs another supplier. ? External stimuli e. g. o New ideas from trade shows. ii) General need description ? Buyer determines the general characteristics and quality of the needed item. ? He may not be aware of different product characteristics ? The marketer should help the company to define its needs. iii) Product specifications At this stage, item’s technical specifications are developed. The decision makers may use of product value analysis. They may ask such questions as; o Does the use of the item contribute value? o Is its cost proportionate to its usefulness? o Can it be found elsewhere? iv) Supplier search Sources of suppliers may include ? Trade directories ? Business directories ? Word of mouth ? Experience. v) Proposal solicitation In this stage, the buyer invites qualified suppliers to submit proposals. vi) Supplier selection In selecting suppliers, decision makers, may use of vendor analysis. The following attributes, may be used; Delivery capability; Quality ; Price;Repair service;Technical capability;Performance history;Reputation;Financial position. vii) Order routine specification Buyer now writes final order with the chosen suppliers, listing – Technical specification – Quantity needed – Expected time of delivery – Return policies, e. t. c. viii) Performance review Buyer reviews performance of a particular supplier(s) The buyer can contact end users and ask for their evaluation and then rate suppliers on several criteria. The review may lead the buyer to; Continue, – Modify or – Drop the supplier. 6. FACTORS INFLUENCING ORGANIZATIONAL BUYING DECISIONS. a) Environmental factors E. g. – Level of primary demand – Cost of money – Technology – Political/legal forces – Competitive developments – Organizational factors: Objectives, Policies, Procedures – Organization structure, e. t. c. b) Interpersonal factors Participants in their buying center have different statuses, authority, persuasiveness, e. t. c. c) Individual factors Each individual in the buying centre has; Personal motivators; Perceptions; Education; Personality, e. t. c.

The Limitations Of Frye s Green World - 1729 Words

What are the limitations of Frye’s ‘Green World’ model as applied to ‘Twelfth Night’ by William Shakespeare? Twelfth Night was thought to be written in 1600-1. The play – known for adhering to a genre of romantic comedy by utilising pathos combined with humour – is listed under comedies in the First Folio of 1623 with another of Shakespeare’s works As You Like It. Twelfth Night adheres to Frye’s theory to some extent. The old world, one of repression, is conveyed through the puritanical beliefs of Malvolio; the green world is conveyed through the theories of disguise and confusion; and a new world is established through the restoration of order and the marriages in Act 5. However, the continuous adherence to the old world through Malvolio and a lack of clear structure when transgressing the worlds limits the extent of Frye’s theory. The flexible structure is perhaps more indicative of Berger’s ‘second’ world theory. My aim is to explore the limitations of the green world within the play Twelfth Night. Music permeates Twelfth Night immed iately in Act 1 Scene 2 with Orsino’s opening declaration of love ‘ If music be the food of love, play on’ (lines 1-2), through this he is established and characterised as an extravagant lover, indulging in his hyperbolic passion for a woman who does not return his love. His language is full of romantic clichà ©s such as ‘†¦was I turn’d into a hart’ (line 21), this metaphor allows Shakespeare to not only intensify the exploration of the genre ofShow MoreRelatedKhasak14018 Words   |  57 Pageswriter, his mind and the little world around him were his oyster. Vijayan was chronicling a period wrecked by violent upheavals and made absurd by farcical political gains. He reflected the incomprehensibility and futility with an outward silence and an inward alertness all through. He created a magical Malabar in his works. â€Å"I have always felt that there are two kinds of writers: those who reflect the real world with its space and life and those who create a parallel world with its own space and lifeRead MoreEffect of Motivation on Employees9326 Words   |  38 PagesCHAPTER 1 1.0 INTRODUCTION 1.1 Background of the study Human capital has emerged as the most critical firm asset, and the ability to attract motivate and retain capable employees is essential in organization’s innovation and quality improvement (Frye, 2004). These sentiments are supported by Jung and Hartog, (2007) who suggest that, one way for organizations to become more innovative is to capitalize on their employees’ ability to innovate. Jung and Hartog, continue to argue that employees canRead MoreAgency Theory Essay 329591 Words   |  119 Pages1 The Fundamental Agency Problem and Its Mitigation: Independence, Equity, and the Market for Corporate Control DAN R. DALTON Kelley School of Business, Indiana University MICHAELA. HITT Mays College of Business, Texas AM University S. TREVIS CERTO Mays College of Business, Texas AM University CATHERINE M. DALTON Kelley School of Business, Indiana University Abstract A central tenet of agency theory is that there is potential for mischief when the interests of owners andRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLinda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers